Every website worth building starts from one job. For most local businesses that job is simple. Somebody with a problem finds the site, decides this business can fix it, and gets in touch. Every choice after that gets judged against it.

Then come the pages. One page for each service is the base, because a person searching for one job does not want to wade through five. A business that covers a wide area needs pages for the places it serves, and finished projects earn pages of their own. DCM rebuilt the site for J&E Corp, a landscape construction company, on exactly that shape: 21 service pages, 77 town pages, and 16 project pages.

Words and search work belong in the same build. DCM designs, writes, and wires a site for search in one pass, so the pages say what a customer came looking for instead of being decorated first and fixed later.

Photographs should show the real work. A stock photo of somebody else's job tells a visitor nothing about this business.

Test the form before launch and again after it. A site that looks finished and quietly drops inquiries costs more than no site at all.

Then keep going. After launch DCM watches which search words bring people in, and the pages that need work get it, because a website is not finished the day it goes live.