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DCM, Digital Creative Marketing & Media
Soares Plastering
A plasterer's website that hires for him.
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IMPACT AT A GLANCE
A plasterer's website that hires for him.
Leads tracked in 2025
86
Of those leads from organic search
70%
Same site and brand still running in 2025
5 years
The Challenge
Soares Plastering works across New England. When he came to us, he had no serious web presence. The first site we built for him brought plaster work in. By 2020 he needed more: a deeper SEO foundation, a real brand, and marketing that matched the size of the jobs he wanted. He was growing, and his marketing had to grow with him.
Services
About Soares Plastering
Soares Plastering is a plastering company based in Woburn, MA, working across New England. The company does plaster work for homeowners and for developers, builders, and contractors. The owner has been our client since before 2020.
HOW WE DID IT
In 2020 we rebuilt the website from the ground up with deeper SEO. We designed a new logo and brand identity. We set up his social accounts and designed print to match. Google Analytics has tracked leads ever since. The same site and brand from 2020 were still running in 2025.
Web Design
Branding & Identity
Service 1
Service 1
Service 1
Web Design
We rebuilt the Soares website in 2020 with deeper SEO than the first version. Every page was written for the searches plaster customers actually make. The site is easy to read on a phone, because that is where the searches happen. It has run since 2020 without a rebuild.
Built to rank, built to convert
Social Media Management
Branding & Identity
We designed a new logo for Soares in 2020. We carried it across the website, the social accounts we set up, and the print pieces we designed. One brand, one name, one look, on every surface a customer touches.
One look, everywhere
Content Production
The Results
In 2025, Google Analytics tracked 86 leads from the website. 70% of them came from organic search. That steady flow of work helped the owner buy vans, hire more people, and build relationships with developers, builders, and contractors. The site and brand we built in 2020 were still doing the job in 2025. No rebuild needed. That is what a good foundation looks like.
The pricing was great and everything came out to perfection.
Denis built my website and it was better than I could've imagined. He explained how he works, how we would build it to our liking, and how he charges. The pricing was great and everything came out to perfection!
Soares Plastering
Online Advertising