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R&A Roofing
From working under another company to steady organic leads of their own.
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IMPACT AT A GLANCE
From working under another company to steady organic leads of their own.
From working under another company to crews of its own
Multiple crews
New website, ranking well in search
2025
Facebook, Instagram, Google Business Profile, in their voice
3 channels
The Challenge
R&A's crews did roofing, remodeling and custom copper work under another company's name, for whoever hired them. Going out on their own meant building a company homeowners could find: a brand, every account set up, a clear position in the market, and a website that explained all three trades. Copper is a specialty most roofers don't offer, and most customers don't know to ask for it.
About R&A Roofing
R&A Roofing is a family-owned roofing and remodeling company in Stamford, CT, with a specialty line in custom copper work.
HOW WE DID IT
We built R&A as a company from the ground up. We set the positioning around what makes them different, with custom copper as the specialty, then built the brand and set up every account under it: the website, Facebook, Instagram and the Google Business Profile. We posted in the company's own voice, editing and sharing the job photos R&A's team sent us. In 2025, we built them a new website, and it ranks well in search.
Web Design
Social Media Marketing
Branding & Identity
Service 1
Service 1
Web Design
The site lays out roofing, remodeling and custom copper so a homeowner can understand all three. Copper gets the most room, because it's the specialty that sets R&A apart, and the new site we built in 2025 was written to rank for the searches homeowners make for all three trades.
Three trades, with copper in the spotlight
Social Media Management
We managed the posting on Facebook, Instagram and the Google Business Profile, in the company's own voice. We edited and posted the photos R&A's team took on their jobs, so a homeowner checking R&A online sees real roofs, remodels and copper work.
Posted in their voice, not ours
Branding & Identity
When R&A went out on its own, we built the company around the crew: the brand, the positioning and every account it runs on. Custom copper became the specialty the brand leads with, because it's the work most roofers can't offer.
A company of their own
Content Production
The Results
R&A's work used to come through the company they worked under. Once the new company was online, the leads came to R&A directly, and the organic leads haven't stopped since. Today R&A runs multiple crews, with employees and the jobs to keep them busy, and the new site we built in 2025 ranks well in search.
Leads come straight to R&A now, and the organic ones haven't stopped.
Online Advertising