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J&E Corp, Landscape Contractor
From lawn care to general contractor, with a brand that kept up.
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IMPACT AT A GLANCE
From lawn care to general contractor, with a brand that kept up.
A page for every service and town J&E covers
Every town
Brand, site, photo, video, social, ads
Full rebrand
Photo and video of finished J&E work
Their own jobs
The Challenge
J&E started as a lawn care company in Woburn and grew into full landscape construction, then a general contractor. Their online presence was still built around the lawn care years. They needed a brand that matched the bigger jobs, a website with a page for every service and town, and photos and video of their own work to prove it.
About J&E Corp
J&E Corp is a family-owned landscape construction company in Woburn, MA. They started in lawn care and grew into a full general contractor. Denis started with J&E in 2019, before he founded DCM, and rebuilt the brand when they grew past lawn care.
HOW WE DID IT
We rebuilt J&E around the company they'd become. The new brand and logo came first, built to carry landscape construction and general contracting. The website got a page for every service and every town they cover, written for the searches people there make. We shot photos and video on J&E's own jobs for the site and the social accounts, and we set up Google Ads with lead tracking from the first day.
Web Design
Social Media Marketing
Content Production
Branding & Identity
Advertising
Web Design
We built a website with a page for every service and every town J&E serves. Each page was written for the searches people in that town make, so a homeowner looking for a service nearby lands on the page for it, not the home page.
A page per service, a page per town
Social Media Management
We rebuilt the social accounts on the new brand and filled the feeds with finished projects, so a homeowner scrolling can see the quality and the range of what J&E builds.
Rebuilt on finished projects
Branding & Identity
J&E outgrew lawn care. The new brand and logo had to say landscape construction and general contracting. We designed it to carry the bigger jobs they were winning.
A brand for the company they became
Content Production
We shot photography and video of J&E's own jobs. A contractor's best marketing is finished work, so everything on the site and in the feeds is theirs.
Their jobs, not stock
The Results
J&E grew from lawn care into landscape construction and general contracting, and the brand and website were built to grow with them. Every service and every town got its own page, and the feeds filled up with finished work. The brand we built in 2019 still fits the company J&E has become.
The brand grew with the business.
Online Advertising
We set up Google Ads with lead tracking from the first day, so J&E could see which ads brought in real calls.