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DCM, Digital Creative Marketing & Media
Giovanni's Restaurant, Roast Beef and Pizza in Woburn
New owners, new brand, and monthly revenue from $40K to $70K.
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IMPACT AT A GLANCE
New owners, new brand, and monthly revenue from $40K to $70K.
Monthly revenue, 2023
$40K
Monthly revenue, 2025
$70K
Logo, brand, site, photo, video, social, ads
Full job
The Challenge
Giovanni's is a pizza, roast beef, and sub shop in Woburn, MA. The business changed hands in 2023. The new owners did not know marketing. They needed a full reset: a new look, a new site, real food photography, and advertising that would bring foot traffic in the door.
Services
Menus, Brochures, and More
About Giovanni's Restaurant
Giovanni's is a pizza, roast beef, and sub restaurant in Woburn, MA. New owners took over in 2023 and hired us to rebuild the brand from the ground up.
HOW WE DID IT
We designed a new logo and brand. We built a new website with SEO written for the food and the town. We shot food photography and video. We set up and ran the social profiles. We built advertising campaigns around foot traffic. We designed and printed menus and brochures to match the new brand.
Web Design
Social Media Marketing
Content Production
Branding & Identity
Advertising
Web Design
We built a new website with SEO aimed at the dishes Giovanni's sells and the town it serves. A hungry person searching in Woburn should find Giovanni's. The site is easy to use on a phone, because that is where the search happens.
Written for the food and the town
Social Media Management
We set up the social profiles on the new brand, showing the food. Customers check a restaurant's social pages before they decide. Giovanni's pages look like a place worth visiting.
Profiles that look like the restaurant
Branding & Identity
We designed a new logo and full brand for Giovanni's. The brand had to feel like a neighborhood restaurant people already trust. It now carries across the site, the social profiles, the ads, and the printed menus and brochures we designed to match. The printed pieces a customer holds feel like the same restaurant they found online.
A new look for new owners
Content Production
We shot food photography and video for Giovanni's. Real plates, real food, shot by us. That content feeds the website, the social profiles, and the ads. Good food photography is not decoration for a restaurant. It is the menu before the menu.
Food photography and video that sell the plate
The Results
Monthly revenue grew from $40,000 in 2023 to $70,000 in 2025. The owners went from not knowing marketing to running a branded restaurant with a site, real food photography, social profiles, and advertising working together.
He built a new website, he designed a new logo, fantastic, all professional work.
We took over the business a year ago. I didn't know anything about marketing. Denis explained it to me. He built a new website, he designed a new logo, fantastic, all professional work. The business was going downhill, but thank God first, and all the hard work from Digital Creative Marketing, we are standing up little by little.
Giovanni's Roast beef And Seafood, Giovanni's Restaurant
Online Advertising
We built advertising campaigns around foot traffic. The goal was simple: more people walking through the door, at the hours the owners needed them.