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GROW YOUR BUSINESS WITH DIGITAL CREATIVE MARKETING!
Giovanni's Restaurant, Roast Beef and Pizza in Woburn
New owners, a new brand, and monthly revenue from $40K to $70K in a few months.
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IMPACT AT A GLANCE
New owners, a new brand, and monthly revenue from $40K to $70K in a few months.
Monthly revenue before the work
$40K
Monthly revenue a few months later, and it held
$70K
Logo, brand, site, photo, video, social, ads
Full job
The Challenge
Giovanni's is a pizza, roast beef and sub shop in Woburn, MA. The business changed hands in 2023, and the new owners wanted a fresh start with the neighborhood. That meant a full reset: a new look, a new site, real food photography, and advertising that would bring more people through the door.
Services
Menus, Brochures, and More
About Giovanni's Restaurant
Giovanni's is a pizza, roast beef, and sub restaurant in Woburn, MA. New owners took over in 2023 and hired us to rebuild the brand from the ground up.
HOW WE DID IT
We treated Giovanni's like a new restaurant opening. The new logo and brand came first, and everything a customer touches was built on it: the website, the social profiles, the menus and brochures, and the food photos and video we shot. Once it all matched, we ran ads built to bring more people through the door.
Web Design
Social Media Marketing
Content Production
Branding & Identity
Advertising
Web Design
We built the website around what people search for when they're hungry in Woburn: the dishes Giovanni's makes and the town it's in. Every page was written to show up for those searches and get a customer from the menu to the door.
Written for the food and the town
Social Media Management
We set up the social profiles on the new brand, showing the food. Customers check a restaurant's social pages before they decide. Giovanni's pages look like a place worth visiting.
Profiles that look like the restaurant
Branding & Identity
We designed a new logo and full brand for Giovanni's. The brand had to feel like a neighborhood restaurant people already trust, and we carried it across the site, the social profiles, the ads, and the menus and brochures we designed to match. The printed pieces a customer holds feel like the same restaurant they found online.
A new look for new owners
Content Production
We shot the food photography and video for Giovanni's ourselves, and it became the look of the website, the social profiles and the ads. Good food photography isn't decoration for a restaurant. It's the menu before the menu.
Food photography and video that sell the plate
The Results
Monthly revenue grew from $40,000 to $70,000 within a few months, climbing month over month from the start, and it held there. Giovanni's went from a change of ownership to a restaurant with one brand across its website, its food photos, its social profiles, its menus and its ads.
Monthly revenue grew from $40K to $70K in a few months, and held there.
We took over the business a year ago. I didn't know anything about marketing. Denis explained it to me. He built a new website, he designed a new logo, fantastic, all professional work. ... thank God first, and all the hard work from Digital Creative Marketing, we are standing up little by little.
Giovanni's Restaurant, Woburn
Online Advertising
We built advertising campaigns around foot traffic. The goal was simple: more people walking through the door.